Category Archives: Mary Mallory

Mary Mallory / Hollywood Heights: Hollywood Chamber of Commerce Building Promotes Great Architecture

Posted on February 15, 2016 by lmharnisch

  The Hollywood Chamber of commerce in an undated pamphlet. I n 1925, the Hollywood Chamber of Commerce recognized the need for a stylish permanent home in which to promote the business and life of their fair city. Said headquarters … Continue reading →

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Mary Mallory / Hollywood Heights: Jack Freulich, Universal Still Man

Posted on February 8, 2016 by lmharnisch

Laura La Plante in a photograph by Jack Freulich, Motion Picture Classic.  History is written by survivors, so those who die young often seem to recede into memory, forgotten or ignored as time passed them by. While often great artists, … Continue reading →

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Mary Mallory / Hollywood Heights: Republic Pictures Honors ‘The Little Girl With the Golden Heart’

Posted on February 1, 2016 by lmharnisch

Mabel Normand in a Hartsook portrait, courtesy of Mary Mallory.     Hollywood’s public acts of charity often come with an ulterior motive. Such is the case with Republic Picture’s magnanimous naming of its gigantic new sound stage in December … Continue reading →

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Mary Mallory / Hollywood Heights: Let’s Talk Turkey Cooks Up Promotions

Posted on January 25, 2016 by lmharnisch

  “Let’s Talk Turkey,” 1939.   Motion picture studios and exhibitors dreamed up great exploitation campaigns in the early decades of cinema in order to build interest in a title, increase word of mouth, and hopefully draw larger audiences to … Continue reading →

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Mary Mallory / Hollywood Heights: The Priscilla Dean Tam – Fashion Statement and Marketing Ploy

Posted on January 18, 2016 by lmharnisch

Priscilla Dean and her tam, Photoplay, January 1921   The entertainment industry mastered the use of publicity and cross promotion from its very beginnings, creating elaborate ballyhoo campaigns to build word of mouth and huge box office receipts. It quickly … Continue reading →

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Mary Mallory / Hollywood Heights: Stand-Ins Honor Themselves With the Elmers

Posted on January 11, 2016 by lmharnisch

William Hoover, left, doubled for Edward Arnold, Silver Screen, August 1939. Since 1927, the Academy of Motion Picture Arts and Sciences has recognized best acting performances in motion pictures by male and female stars. They began recognizing best supporting performances … Continue reading →

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Mary Mallory / Hollywood Heights: Ambassador Theatre Entertains Hotel’s Guests

Posted on January 4, 2016 by lmharnisch

The Ambassador Theater, as shown in the Exhibitors Herald, 1921. On February 9, 1919, the Los Angeles Times reported that the California Hotel Company would soon begin construction on a luxurious hotel on twenty one acres adjoining Wilshire Boulevard between … Continue reading →

Posted in Architecture, Film, Hollywood, Hollywood Heights, Mary Mallory, Theaters | Tagged , , , , | 2 Comments

Mary Mallory: Hollywood Heights – Mary Pickford Day

Posted on December 28, 2015 by lmharnisch

Note: Mary Mallory is taking this week off, so I’m running a post from several years ago. Los Angeles in 1923 was a bustling, growing, optimistic place.  The town recognized all sorts of interesting people and topics, saluting them with … Continue reading →

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Mary Mallory / Hollywood Heights: ‘White Christmas’ Soothes the Home Front in 1942

Posted on December 21, 2015 by lmharnisch

Bing Crosby, Fred Astaire, Marjorie Reynolds and Virginia Dale in “Holiday Inn.” Recognized today as one of the top selling singles and pieces of sheet music of all time, Irving Berlin’s “White Christmas” was just one of eleven songs in … Continue reading →

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Mary Mallory / Hollywood Heights: Al Levy’s Tavern Toasts 1930s Hollywood

Posted on December 14, 2015 by lmharnisch

A detail of a matchbook for Al Levy’s Tavern, 1627 N. Vine St., listed on EBay as Buy It Now for $6.95. Much of the glamour of classic Hollywood grew out of the fame and atmosphere of its famous restaurants … Continue reading →

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Mary Mallory / Hollywood Heights: Movie Tie-Ins for the Holidays

Posted on December 7, 2015 by lmharnisch

Since almost the beginning of the motion picture industry, advertising tie-ups and promotions have stoked audience interest and desire in seeing certain moving pictures and movie stars. Studios quickly learned that partnering with another company or popular product cut the … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywoodland Sign Arises November 1923

Posted on November 30, 2015 by lmharnisch

When I began researching and writing my Arcadia Publishing book “Hollywoodland” almost five years ago, standard gossip stated that developers constructed the giant Hollywoodland sign in July 1923 as a billboard promoting the development, all with no documentation or backup. … Continue reading →

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Mary Mallory / Hollywood Heights: ‘Weegee, Weegee, Tell Me Do’

Posted on November 23, 2015 by lmharnisch

“Weegee, Weegee, Tell Me Do,” courtesy of Mary Mallory.   What we know as the game of Ouija evolved out of spiritualism practices into a major fad of the early twentieth century. While some denounced it as a form of … Continue reading →

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Mary Mallory / Hollywood Heights: The Case of the Clicking Heels, Part 2

Posted on November 16, 2015 by lmharnisch

  Hazel Glab In later life as Hazel Stoddard This is Part 2 of the story of Hazel Glab, flamboyant flapper, whose husband, John, died under mysterious circumstances June 18, 1928, at 12744 Ventura Blvd., in Studio City. Murder charges … Continue reading →

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Mary Mallory / Hollywood Heights: The Case of the Clicking Heels, Part 1

Posted on November 9, 2015 by lmharnisch

Hazel Glab’s mug shot. This story arises from Linda Hammonds asking for further information regarding a 1920s Spanish home that sits at 12744 Ventura Blvd. on the Facebook page SoCal Historic Architecture. While I found virtually no information on the … Continue reading →

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Karie Bible and Mary Mallory Book Signing

Posted on November 8, 2015 by lmharnisch

Mary Mallory, left, and Karie Bible spent years tracking down photos for their project.     We stopped off at Larry Edmunds Bookshop on Hollywood Boulevard on Saturday afternoon for the authors’ presentation and book signing of “Hollywood Celebrates the … Continue reading →

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Mary Mallory / Hollywood Heights: Margaret Bourke-White, Motion Picture Photographer

Posted on November 2, 2015 by lmharnisch

Margaret Bourke-White and Michael Curtiz during filming of “The Adventures of Robin Hood.” Renowned photojournalist Margaret Bourke-White fearlessly documented battles on land, air, and sea, surviving combat zones, strafing during a bombing run, torpedoing at sea, and the bombardment of … Continue reading →

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‘Hollywood Celebrates the Holidays’ by Karie Bible and Mary Mallory: Coming Soon to Your Bookstore

Posted on October 26, 2015 by lmharnisch

Mary Mallory and Karie Bible (whom we profiled at The Times) have collaborated on a new book, “Hollywood Celebrates the Holidays,” which goes on sale starting Wednesday. The book is published by Schiffer and includes 200 images from the silent … Continue reading →

Posted in 2015, Books and Authors, Film, Hollywood, Mary Mallory, Photography | Tagged , , , , | 2 Comments

Mary Mallory / Hollywood Heights: Chateau des Fleurs Provides Elegant French Style

Posted on October 26, 2015 by lmharnisch

6626 Franklin Ave., via Google Street View. Hollywood, California, exploded in population during the late 1910s and early 1920s with the influx of moving picture companies arriving in town and people looking to work in the industry following suit. Originally … Continue reading →

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Mary Mallory / Hollywood Heights: ‘Your Girl and Mine’ Promotes Women’s Suffrage

Posted on October 19, 2015 by lmharnisch

“Your Girl and Mine,” Moving Picture World. From the 1840s on, many women in the United States fought to vote. Considered merely chattel, like slaves, women were forced to endure horrible marriages, see their children taken away, and forbidden to … Continue reading →

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