Tag Archives: Priscilla Dean

Mary Mallory / Hollywood Heights: The Priscilla Dean Tam – Fashion Statement and Marketing Ploy

Priscilla Dean and her tam, Photoplay, January 1921   The entertainment industry mastered the use of publicity and cross promotion from its very beginnings, creating elaborate ballyhoo campaigns to build word of mouth and huge box office receipts. It quickly … Continue reading

Posted in 1921, Fashion, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , | 2 Comments