Category Archives: Mary Mallory

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real estate development, the Hollywood Sign is now a … Continue reading

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Mary Mallory / Hollywood Heights: 6600 Hollywood Blvd. Then and Now

    Armstrong’s Cafe at 6600 Hollywood Blvd., courtesy of the California State Library. The evolution of one address can reveal the revitalization and resurgence of a growing neighborhood or the mass commercialization and bland homogeneity of a district. 6600 … Continue reading

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Mary Mallory / Hollywood Heights — The Gibbons-Del Rio House: Like Stepping Into a Dream

The Cedric Gibbons home, via Google Street View. Note: This is an encore post from 2014. Celebrity has often been the cachet for creating style, fashion and cultural trends, especially with the advent of films. Stars wearing a particular designer’s … Continue reading

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Mary Mallory / Hollywood Heights: Nirvana Apartments

Note: This is an encore post from 2012. A few months ago, a friend and I were walking up Orange Drive from the El Capitan Theatre to the Hollywood Heritage Museum and noticed a striking Japanese looking apartment building at … Continue reading

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Mary Mallory / Hollywood Heights: Paramount Pictures’ School of Acting Trains Junior Stars

  An ad for “Fascinating Youth.” How do you make a movie star? Can you mold virgin and unproven talent into respected and popular screen performers, or is stardom just a result of some undefinable yet unique charm, personality, or … Continue reading

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Mary Mallory / Hollywood Heights – Richfield Building Jazzes Up Los Angeles’ Skyline

  The Richfield Building in an undated postcard. Note: This is an encore post from 2013. After years of deprivation, darkness and worry during World War I and its aftermath, America was ready to look toward a shining future of … Continue reading

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Mary Mallory / Hollywood Heights: Hollywood National Bank Watches History Go By

  Carol Hughes as photographed by Schuyler Crail, with Hollywood and Cahuenga in the background, courtesy of Mary Mallory. One of the most important and busiest intersections in Hollywood has always been that of Hollywood and Cahuenga Boulevards. The location … Continue reading

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Mary Mallory / Hollywood Heights: Celebrities’ Sons Become Photographers

Carlyle Blackwell Jr.,Bryant Washburn Jr., Elsie Ferguson II and Erich von Stroheim Jr. shown in Motion Picture Herald, 1933. When it comes to careers, many children follow in the footsteps of their parents, either through family tradition or because it … Continue reading

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Mary Mallory / Hollywood Heights: North Hollywood Department Stores Appeal to Common Man

  Rathbuns enlarges its Baby Shop for new generation of Baby Boomers, Van Nuys News, March 8 1951. As a city or community grows more prosperous, so does its retail establishments. Simple businesses with few choices of product give way … Continue reading

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Mary Mallory / Hollywood Heights: Ravenswood Apartments Attract the Stylish

Mae West in her boudoir at the Ravenswood, Life magazine, Feb. 19, 1940. Note: This is an encore presentation of a post from 2014. Built during the early years of the Great Depression, the luxurious Ravenswood Apartment building at 570 … Continue reading

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Mary Mallory / Hollywood Heights: ‘The House I Live In’ Promotes Tolerance

  Though the United States is a nation of immigrants, in times of trouble people act of fear and ignorance, hating and blaming the other for their problems. Throughout the country’s history, in times of economic problems, the newest immigrant … Continue reading

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Mary Mallory / Hollywood Heights: Mon Randall, Caricaturist

  Frank Mayo as drawn by Mon Randall. In the world of popular culture, everything is about the sell. Photos, posters, graphics, all becomes a means of ballyhoo in attempts to lure consumers to purchase or view product. In the … Continue reading

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Mary Mallory / Hollywood Heights: ‘Crazylegs’ Salutes Elroy Hirsch and the Los Angeles Rams

An image of Elroy “Crazylegs” Hirsch, scanned from a negative listed on EBay at $24.99. Los Angeles is currently experiencing the second coming of its professional football team, the Los Angeles Rams, who first arrived in town in 1946 and … Continue reading

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Mary Mallory / Hollywood Heights: 4418 Vineland Ave., Yesterday and Today, Part 2

4418 Vineland Ave. in an undated photo, courtesy of Mary Mallory.   Two years can bring changes in life, whether to a person or building, and not always for the better. I wrote about the history of 4418 Vineland Ave. … Continue reading

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Mary Mallory / Hollywood Heights — Max Munn Autrey, Texas Stillman

Max Munn Autrey, from Pictures and Picturegoer, August 1925 “In Hollywood, photographers spring into fame overnight. They are, for a time, a fad—and only become recognized as established worth when they prove that their ideas are not limited. All an … Continue reading

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Mary Mallory / Hollywood Heights: ‘I’m Just Wild About Animal Crackers’ Heats Up Promotions

The sheet music for “I’m Just Wild About Animal Crackers,” courtesy of Mary Mallory. Popular culture, be it music, the written word, or mass entertainment, so often unintentionally defines a time and place in history, revealing so much about a … Continue reading

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Mary Mallory / Hollywood Heights: Barney Oldfield Sets Up Shop in Downtown Los Angeles

  A postcard showing the interior of Barney Oldfield’s saloon on South Spring Street, courtesy of Mary Mallory.   ‘Mile a minute” Barney Oldfield, the first automobile racer to achieve that feat while racing, was quick when it came to … Continue reading

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Mary Mallory / Hollywood Heights: Esther Ralston and Hollyridge Drive

The Esther Ralston home on Hollyridge Drive, via Hollywood Vagabond. California saw a renaissance of Spanish Revival architecture in the wake of World War I, as it both saluted the life and culture of the Mediterranean and paid homage to … Continue reading

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Mary Mallory / Hollywood Heights: Silver Screen Revue Salutes Silent Days

  A matchbook from the Wilshire Bowl, listed on EBay as Buy It Now for $9.95. Within just a few years of sound motion pictures becoming the approved film format, silent films became a virtual pariah in popular culture. They … Continue reading

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Mary Mallory / Hollywood Heights: 52nd Cinecon Offers Something for Everyone

  A DVD of “None Shall Escape,” listed on EBay as Buy It Now for $12.75.   Offering both something for the esoteric cineaste as well as the general film fan, the 52nd Cinecon Film Festival just concluded at Hollywood’s … Continue reading

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