Category Archives: 1923

Mary Mallory / Hollywood Heights: Columbia Picture’s Centennial and Early Film ‘Mary of the Movies’

Posted on January 1, 2024 by lmharnisch

Hollywood grew from a small rural community into a city of massive movie studios in the early 1920s, as tens of thousands arrived hoping to become part of the entertainment bonanza. Cashing in on the city and industry’s popularity, studios … Continue reading →

Posted in 1923, 1924, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , | 1 Comment

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on December 8, 2023 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading →

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Mary Mallory / Hollywood Heights: Lost Film ‘Hollywood’ Turns 100

Posted on September 6, 2023 by lmharnisch

One of the most sought after “lost” films, Paramount’s “Hollywood” debuted 100 years ago, telling a film industry behind-the-scenes story through scenes set all through the self-named community populated with a bevy of stars. Unlike several other movie-themed pictures released … Continue reading →

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Mary Mallory: Hollywood Heights, ‘Hollywood’

Posted on April 10, 2023 by lmharnisch

Aug. 26, 1923: “Hollywood” plays at Grauman’s Rialto. Note: This is an encore post from 2011. More than a decade before the release of HOLLYWOOD BLVD., Paramount Pictures also released a film looking at the behind-the-scenes industry that was also … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywoodland Opens March 31, 1923

Posted on March 27, 2023 by lmharnisch

An ad for Hollywoodland, October 1923. Note: This is an encore post from 2022. On March 31, 1923, owners of a new hillside development in the Hollywood Hills called Hollywoodland announced the opening of their elaborate new tract in stories … Continue reading →

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Mary Mallory / Hollywood Heights: Master of Electric Lights Had Hollywoodland Sign Beaming

Posted on March 1, 2023 by lmharnisch

Unknown today, Paul D. Howse was a pioneer in early entertainment and ballyhoo promotional methods. Thanks to his company’s domination of the electrical sign market and his prowess with promotion, Howse would help electrify the Hollywoodland Sign in 1923, helping … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on July 14, 2022 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywoodland Opens March 31, 1923

Posted on April 5, 2022 by lmharnisch

An ad for Hollywoodland, October 1923. On March 31, 1923, owners of a new hillside development in the Hollywood Hills called Hollywoodland announced the opening of their elaborate new tract in stories run in Los Angeles and Hollywood newspapers. For … Continue reading →

Posted in 1923, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , , , | 1 Comment

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on December 7, 2020 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading →

Posted in 1923, Architecture, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , | 1 Comment

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on November 18, 2019 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading →

Posted in 1923, Architecture, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , | 1 Comment

Mary Mallory / Hollywood Heights: Fernridge Row Pays Homage to Tam O’Shanter

Posted on November 4, 2019 by lmharnisch

In the 1920s, housing developments sprang up all around the Los Angeles area as real estate developers purchased small farms to subdivide into housing tracts holding everything from small homes to apartments to bungalow courts. Fernridge Row, stylish Hollywood bungalow … Continue reading →

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Mary Mallory: Hollywood Heights – Mary Pickford Day

Posted on March 4, 2019 by lmharnisch

Note: This is an encore post from 2013. Los Angeles in 1923 was a bustling, growing, optimistic place.  The town recognized all sorts of interesting people and topics, saluting them with their own days.  There were Raisin Day, Prune Day, … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on December 10, 2018 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading →

Posted in 1923, Architecture, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , | 1 Comment

‘Seduction: Sex, Lies, and Stardom in Howard Hughes’s Hollywood’ | One-Page Fact Check: Fail

Posted on November 13, 2018 by lmharnisch

The one-page fact check of Karina Longworth’s “Seduction: Sex, Lies, and Stardom in Howard Hughes’s Hollywood” was even more successful than I expected. Well done, Brain Trust. Grade: Fail. Ready? Here we go:

Posted in 1920, 1921, 1923, 1925, Another Good Story Ruined, Architecture, Film, Hollywood, One-Page Fact Check | Tagged , , , , | 5 Comments

Mary Mallory / Hollywood Heights: Hollywoodland Opens

Posted on April 2, 2018 by lmharnisch

Note: This is an encore post from 2013. By the early 1920s, real estate development was booming all around Los Angeles. For decades, the city had boldly advertised itself as a mecca in which average citizens could earn their share … Continue reading →

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Mary Mallory: Hollywood Heights – ‘Human Wreckage’

Posted on March 12, 2018 by lmharnisch

July 6, 1923: “Human Wreckage” opens in Los Angeles. Photo: Mrs. Wallace Reid, left, and Bessie love in “Human Wreckage.” Credit: The Bioscope. Note: This is an encore post from 2011. There are many lost silent films desired by film … Continue reading →

Posted in 1923, Crime and Courts, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , | 4 Comments

Mary Mallory / Hollywood Heights: Hollywood’s ‘Five-Finger Plan’ Aids Traffic in the 1920s-30s

Posted on July 17, 2017 by lmharnisch

  A postcard of the Cahuenga Pass showing the cross erected in 1923 in memory of Christine Witherill Stevenson, one of the prime movers in establishing the Hollywood Bowl. Listed on EBay for $6.50. Throughout the history of Los Angeles, … Continue reading →

Posted in 1923, Hollywood, Hollywood Heights, Mary Mallory, San Fernando Valley, Transportation | Tagged , , , , , , | 3 Comments

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on July 13, 2017 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: Today (July 13) is commonly mistaken for the “birthday” of the Hollywood Sign. An encore post from Mary Mallory sets the record straight. … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on January 16, 2017 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real estate development, the Hollywood Sign is now a … Continue reading →

Posted in 1923, Architecture, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , | 4 Comments

Mary Mallory / Hollywood Heights: Hollywoodland Sign Premieres November 1923

Posted on July 13, 2016 by lmharnisch

Jan. 6, 1924: The Times publishes a photo of an Oakland car that was driven up to the Hollywood sign. Note: Here’s a post from November 2013 for those who wrongly assume that the Hollywood sign was unveiled on July … Continue reading →

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