Tag Archives: #Hollywoodland

Mary Mallory / Hollywood Heights: Hollywoodland Opens March 31, 1923

Posted on March 27, 2023 by lmharnisch

An ad for Hollywoodland, October 1923. Note: This is an encore post from 2022. On March 31, 1923, owners of a new hillside development in the Hollywood Hills called Hollywoodland announced the opening of their elaborate new tract in stories … Continue reading →

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Mary Mallory / Hollywood Heights: Master of Electric Lights Had Hollywoodland Sign Beaming

Posted on March 1, 2023 by lmharnisch

Unknown today, Paul D. Howse was a pioneer in early entertainment and ballyhoo promotional methods. Thanks to his company’s domination of the electrical sign market and his prowess with promotion, Howse would help electrify the Hollywoodland Sign in 1923, helping … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on July 14, 2022 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywoodland Opens March 31, 1923

Posted on April 5, 2022 by lmharnisch

An ad for Hollywoodland, October 1923. On March 31, 1923, owners of a new hillside development in the Hollywood Hills called Hollywoodland announced the opening of their elaborate new tract in stories run in Los Angeles and Hollywood newspapers. For … Continue reading →

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Mary Mallory: Hollywood Heights – Erte and the Movies

Posted on February 28, 2022 by lmharnisch

Nov. 3, 1925: Romain de Tirtoff — also known as Erte — with Carmel Myers. Note: This is an encore post from 2011. In 1925, Romain de Tirtoff, better known under the pseudonym Erte, was one of the most highly … Continue reading →

Posted in 1925, Art & Artists, Fashion, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , | 1 Comment

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on December 7, 2020 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading →

Posted in 1923, Architecture, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , | 1 Comment

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on November 18, 2019 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading →

Posted in 1923, Architecture, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , | 1 Comment

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on December 10, 2018 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading →

Posted in 1923, Architecture, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , | 1 Comment

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on July 13, 2017 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: Today (July 13) is commonly mistaken for the “birthday” of the Hollywood Sign. An encore post from Mary Mallory sets the record straight. … Continue reading →

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Mary Mallory / Hollywood Heights – Hollywoodland’s Kanst Art Gallery

Posted on February 20, 2017 by lmharnisch

  Note: This is an encore post from 2013. The Hollywoodland housing development possessed many unique features when it opened in 1923. The neighborhood was the first themed housing development built on hillsides, the first to include a shopping center … Continue reading →

Posted in Architecture, Art & Artists, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , | 1 Comment

Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

Posted on January 16, 2017 by lmharnisch

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real estate development, the Hollywood Sign is now a … Continue reading →

Posted in 1923, Architecture, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , | 3 Comments

Mary Mallory / Hollywood Heights: Hollywoodland’s First House

Posted on June 20, 2016 by lmharnisch

  2716 Woodhaven Drive as shown in a Studebaker promotional brochure, courtesy of Steve Vaught’s Paradise Leased blog.   On March 31, 1923, publicists trumpeted the news that a great sub development known as Hollywoodland had begun operation at the … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywoodland Sign Arises November 1923

Posted on November 30, 2015 by lmharnisch

When I began researching and writing my Arcadia Publishing book “Hollywoodland” almost five years ago, standard gossip stated that developers constructed the giant Hollywoodland sign in July 1923 as a billboard promoting the development, all with no documentation or backup. … Continue reading →

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Mary Mallory / Hollywood Heights: Hollywoodland Riding Stable First of Its Kind in Los Angeles

Posted on December 22, 2014 by lmharnisch

When it announced its opening for business on March 31, 1923, the Hollywoodland real estate development promised quality homes, upscale amenities now considered de rigueur in gated communities, and beautiful surroundings to discerning homebuyers. The first to construct a business … Continue reading →

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Mary Mallory’s ‘Hollywoodland’ Now Available at Amazon

Posted on September 6, 2013 by lmharnisch

The L.A. Daily Mirror is very pleased to announce that Mary Mallory has collected her first entries in the Hollywood Heights series — with additional content — into an ebook that is now available on Amazon. The book is available … Continue reading →

Posted in Books and Authors, Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , , , | 1 Comment

Mary Mallory / Hollywood Heights – Hollywoodland’s Kanst Art Gallery

Posted on February 11, 2013 by lmharnisch

  The Hollywoodland housing development possessed many unique features when it opened in 1923. The neighborhood was the first themed housing development built on hillsides, the first to include a shopping center in its environs, and the first to house … Continue reading →

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Coming Attractions: Mary Mallory Signs ‘Hollywoodland’

Posted on June 14, 2012 by lmharnisch

Mary Mallory, who writes Hollywood Heights for the L.A. Daily Mirror, will be signing copies of her book “Hollywoodland” on Saturday from 1 p.m. to 3 p.m. at the Costco at 1051 Burbank Blvd. in Burbank. All profits from the … Continue reading →

Posted in Architecture, Books and Authors, Coming Attractions, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , | 3 Comments