
Superimposed photograph showing the Bank of Hollywood building as it will appear with the completion of the 12-story annex, photo courtesy of Mary Mallory.
One of Hollywood’s first height limit buildings, the lovely Equitable Building, has proudly stood at the northeast corner of Hollywood Boulevard and Vine Street for over 88 years. Built in two parts over two years at the start of the Great Depression, architect Aleck Curlett’s gorgeous building stands as one of Hollywood’s architectural treasures.
Various small businesses operated at the address 6253 Hollywood Blvd. and on the block long before the Equitable arose, showing the evolution of Hollywood and its world famous Boulevard, which began life as Prospect Avenue, from small town street to major business hub and center. J.F. Kent built a residence at 6251 Hollywood Blvd. per an October 25, 1912 building permit. On June 5, 1913, Clara Holt obtained a permit to construct a one-story brick building on the lot to hold several stores, with the permit estimating a cost of $6,000. From 1917-1923 at least, Ida Fortwengler operated a hairdressing business in the building. In 1924, new owners Foster and Kleiser obtained a permit to erect a metal sign atop the building after reinforcing it.
Hollywood at Play, by Donovan Brandt, Mary Mallory and Stephen X. Sylvester is now on sale.

















