
The Hollywood Reporter Building at 6715 Sunset Blvd., in 2015, via Google Street View.
The venerable Hollywood Reporter building on Sunset Boulevard offers a striking salute to Golden Age Hollywood with its patina of class and sophistication. Designed by architect Douglas Honnold for industry power broker and Reporter publisher William “Billy” R. Wilkerson, the building served as the headquarters for Wilkerson’s real estate fiefdom and his powerful trade paper. A landmark building in the evolution of Hollywood as an industry and as a point of influence in architecture, the structure represents the epicenter of the Hollywood publishing industry and its impact on Tinseltown filmmaking.
The edifice represents the glamorous dreams of its owner, Wilkerson. Ambitious and driven, he rose from small town Tennessee boy to king maker by absorbing every facet of the film business in his rise to the top. Beginning as a local theatre manager, Wilkerson moved on to jobs as booking agent, publicity and exploitation chief, regional distribution manager, distributor, production manager, producer, and director before entering publishing when he became acting editor and publisher of Exhibitor’s Daily Review in 1928. This diverse and educational journey prepared him for a leading role in shaping entertainment production at the Reporter.
Hollywood at Play, by Donovan Brandt, Mary Mallory and Stephen X. Sylvester is now on sale.











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