
Note: This is an encore post from 2005 and originally appeared on the 1947project.
In the summer of 1933, expecting nothing but a brief run and modest ticket sales, two theater people from Carmel, Preston Shobe and Galt Bell, hatched the idea of staging P.T. Barnum’s 1843 artifact of the temperance movement, “The Drunkard” by W.H. Smith. In keeping with the “meller drammer” atmosphere, the producers removed the theater seats and installed tables so the audience could drink beer and eat a buffet meal while hissing the villain, cheering the hero and singing “There Is a Tavern in the Town.”
The men had more ambitious plans for the theater, including historic Italian plays and a Russian version of “Uncle Tom’s Cabin” recast as anti-capitalist propaganda. But for reasons none of them understood, “The Drunkard,” which opened July 6, 1933, kept drawing huge audiences and was selling out weeks in advance.

















