
Harold Lloyd’s float in the electrical parade, courtesy of Mary Mallory.
Note: This is an encore post from 2013.
Long before the Walt Disney Co. began presenting an electrical parade at its parks, Los Angeles offered electrical parades as part of the city’s grand La Fiesta de las Flores celebrations. In 1931, the motion picture industry presented its own lavish spectacular, a glorious, over-the-top affair that only 1930s Hollywood could produce, called Motion Picture Night and the Parade of Jewels.
Los Angeles began celebrating La Fiesta de Las Flores in the 1890s as a way to boost civic pride and awareness as well as lure tourist dollars. Floats, bands and equestrian groups decorated with flowers took part in the event. An evening electrical parade highlighted each fiesta, lending a magical aura to festivities.
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