Jan. 6, 1924: The Times publishes a photo of an Oakland car that was driven up to the Hollywood sign.
Parade magazine claimed in its July 7, 2013, issue that the completed Hollywoodland sign premiered July 13, 1923, but provided no documentation. After investigating the question this week, I believe I have solved when the sign was actually completed, late November 1923.
No newspapers or books from the period contain stories or photos of the Hollywoodland sign from the year 1923, save the Los Angeles Times, which contained a Dec. 30, 1923, story recounting how an Oakland motor car ascended to the Hollywoodland electric sign, and displayed a photo of the car below the sign on Jan. 6, 1924.
Newsreel outtakes do show construction of the Hollywoodland sign, as men and tractors drag material up the hill, and workers wave from the letter H. I consulted Greg Wilsbacher, director of the Fox Movietone Newsreel Collection at the University of South Carolina, to see what the records pertaining to this footage say about when it was shot or delivered to Fox.
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