Category Archives: Mary Mallory

Mary Mallory / Hollywood Heights: Ida May Park Finds Direction in Films

  Ida May Park in Photoplay. Virtually forgotten today, Los Angeles-born Ida May Park earned the distinction of being one of the first women to direct feature films in early Hollywood, as well as write and produce, before being pushed … Continue reading

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Mary Mallory / Hollywood Heights: Second Universal City Celebrates Its Centennial

Universal City in the Washington Times, Feb. 10, 1915. Note: This is an encore post from 2015. In an age where businesses come and go, bought up by larger competitors or going under due to bad financial decisions, finding one … Continue reading

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Mary Mallory: Hollywood Heights – ‘Human Wreckage’

July 6, 1923: “Human Wreckage” opens in Los Angeles. Photo: Mrs. Wallace Reid, left, and Bessie love in “Human Wreckage.” Credit: The Bioscope. Note: This is an encore post from 2011. There are many lost silent films desired by film … Continue reading

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Mary Mallory / Hollywood Heights – 1938 Floods Wreak Havoc on Los Angeles Area

  Flooding in North Hollywood, courtesy of Mary Mallory. Note: This is an encore post from 2013. Seventy-five years ago, a deluge of rain hit Los Angeles and the surrounding area, leading to massive floods and causing millions of dollars … Continue reading

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Mary Mallory / Hollywood Heights: ‘Moving Picture Hero of My Heart’ Promotes Movies

  From its beginnings, the motion picture industry developed adept advertising and promotional concepts to spread the word of its film products and stars. Quick to develop cross-promotions and partnerships with magazines and newspapers, the film industry grew new fans … Continue reading

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Mary Mallory / Hollywood Heights: Delight Evans Sells the Movies to Female Fans

  Full of charm and personality, Cordelia D. “Delight” Evans fell in love with the movies as a toddler, and basically dedicated the rest of her life to learning about, watching, and telling others about them. She achieved fame as … Continue reading

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Mary Mallory / Hollywood Heights: Hollywood National Bank Watches History Go By

  Carol Hughes as photographed by Schuyler Crail, with Hollywood and Cahuenga in the background, courtesy of Mary Mallory. Note: This is an encore post from 2016. One of the most important and busiest intersections in Hollywood has always been … Continue reading

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Mary Mallory / Hollywood Heights: Pressbooks to Sell Movies

Note: This is an encore post from 2013. From the beginning of the motion picture industry, film companies devised all types of advertising to entice consumers to buy movie tickets. Posters, lobby cards and window displays, glass slides, sheet music … Continue reading

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Mary Mallory / Hollywood Heights: Du Barry Apartments – S. Charles Lee French Normandy Creation

  The Du Barry Apartments via Google Street View. S. Charles Lee’s design for the Du Barry Apartments, March 10, 1929.   Still attracting admiring looks after 89 years, the classy Du Barry Apartments located at 458 S. Catalina St. … Continue reading

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Mary Mallory / Hollywood Heights: Charlie Chaplin Comes to Hollywood

Oct. 16, 1917: An architect’s rendering of Chaplin’s studios in The Times Note: This is an encore post from 2013. Ninety-five years ago, comedian Charlie Chaplin constructed the first beautiful studio lot in Hollywood, the first to offer style to … Continue reading

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Mary Mallory / Hollywood Heights: Oscar Apfel, Paramount’s Forgotten Man

  Oscar Apfel in Motion Picture News. Multi-talented, smart, ambitious, hard-working, Oscar Apfel rose to the top of the early movie industry only to see evolving business practices, lack of luck, and bad choices push him down the ladder into … Continue reading

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Mary Mallory / Hollywood Heights: Studio City Motels, Then and Now

  The Carlton Motor Lodge, via Google Street View. The evolution of a community can often be acknowledged through the types of businesses along its main streets. Simple buildings from its days as an unpretentious neighborhood or small town often … Continue reading

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Mary Mallory: Hollywood Heights – Mack Sennett’s Rose Parade Gag

Photo: “The Sleuths at the Floral Parade.” Credit: Mary Mallory, the Collections of the Margaret Herrick Library. Note: This is an encore post from 2011. The Tournament of Roses Parade is going on its 122th year, and grows more elaborate … Continue reading

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Mary Mallory / Hollywood Heights: ‘White Christmas’ Soothes the Home Front in 1942

Bing Crosby, Fred Astaire, Marjorie Reynolds and Virginia Dale in “Holiday Inn.” Note: This is an encore post from 2015. Recognized today as one of the top selling singles and pieces of sheet music of all time, Irving Berlin’s “White … Continue reading

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Mary Mallory: Hollywood Heights – Eaton’s Rancho

Note: This is an encore post from 2012. The area of Los Angeles now known as Studio City was mainly farm and ranch land up into the late 1920s, when investors founded the Studio City Business District and decided to … Continue reading

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Mary Mallory / Hollywood Heights: Hollywoodland Survives 1961 Fire

California is suffering its worst fire fall season in decades, after the huge Santa Rosa-Sonoma conflagration a few months ago, and the blazes surrounding the Los Angeles area over the past week. The Skirball fire itself, which has burned around … Continue reading

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L.A. Mirror Retro Holiday Shopping Guide

  Mary Mallory’s posts are one of the L.A. Daily Mirror’s most popular features, so we are happy to recommend two books: “Hollywood Celebrates the Holidays,” written with Karie Bible, and “Hollywood at Play,” written with Donovan Brandt and Stephen … Continue reading

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Mary Mallory / Hollywood Heights — Ivan Mosjoukine, the Man With the Piercing Eyes

Ivan Mosjoukine, courtesy of Mary Mallory. Note: This is an encore post from 2013. Not as well known as other silent film stars like Douglas Fairbanks, Mary Pickford, Buster Keaton or Rudolph Valentino, the recently rediscovered Russian motion picture actor … Continue reading

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Mary Mallory / Hollywood Heights: Howard Greer Inc., Maison of Haute Couture

Howard Greer in Modern Screen, 1933. Long before Adrian left MGM to set up his own couture house, Paramount Pictures’ costume designer Howard Greer established a tony modiste shop on Sunset Boulevard catering to the needs and desires of many … Continue reading

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Mary Mallory / Hollywood Heights: T.L. Tally – L.A.’s Pioneer Film Exhibitor, Part 2

  “The Great Corbett Fight” at Tally’s theater.   Former Texan T. L. (Thomas) Tally pioneered early film exhibition practices in the film metropolis of Los Angeles, catering to the needs of his audiences. Always enamored with technology, he seemed … Continue reading

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