Tag Archives: 1923

Mary Mallory / Hollywood Heights: Columbia Picture’s Centennial and Early Film ‘Mary of the Movies’

Hollywood grew from a small rural community into a city of massive movie studios in the early 1920s, as tens of thousands arrived hoping to become part of the entertainment bonanza. Cashing in on the city and industry’s popularity, studios … Continue reading

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading

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Mary Mallory / Hollywood Heights: Lost Film ‘Hollywood’ Turns 100

One of the most sought after “lost” films, Paramount’s “Hollywood” debuted 100 years ago, telling a film industry behind-the-scenes story through scenes set all through the self-named community populated with a bevy of stars. Unlike several other movie-themed pictures released … Continue reading

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Mary Mallory: Hollywood Heights, ‘Hollywood’

Aug. 26, 1923: “Hollywood” plays at Grauman’s Rialto. Note: This is an encore post from 2011. More than a decade before the release of HOLLYWOOD BLVD., Paramount Pictures also released a film looking at the behind-the-scenes industry that was also … Continue reading

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Mary Mallory / Hollywood Heights: Hollywoodland Opens March 31, 1923

An ad for Hollywoodland, October 1923. Note: This is an encore post from 2022. On March 31, 1923, owners of a new hillside development in the Hollywood Hills called Hollywoodland announced the opening of their elaborate new tract in stories … Continue reading

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading

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Mary Mallory / Hollywood Heights: Hollywoodland Opens March 31, 1923

An ad for Hollywoodland, October 1923. On March 31, 1923, owners of a new hillside development in the Hollywood Hills called Hollywoodland announced the opening of their elaborate new tract in stories run in Los Angeles and Hollywood newspapers. For … Continue reading

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading

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Mary Mallory / Hollywood Heights: Fernridge Row Pays Homage to Tam O’Shanter

In the 1920s, housing developments sprang up all around the Los Angeles area as real estate developers purchased small farms to subdivide into housing tracts holding everything from small homes to apartments to bungalow courts. Fernridge Row, stylish Hollywood bungalow … Continue reading

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: This is an encore post from 2017. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real … Continue reading

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Mary Mallory: Hollywood Heights – ‘Human Wreckage’

July 6, 1923: “Human Wreckage” opens in Los Angeles. Photo: Mrs. Wallace Reid, left, and Bessie love in “Human Wreckage.” Credit: The Bioscope. Note: This is an encore post from 2011. There are many lost silent films desired by film … Continue reading

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Note: Today (July 13) is commonly mistaken for the “birthday” of the Hollywood Sign. An encore post from Mary Mallory sets the record straight. … Continue reading

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Mary Mallory / Hollywood Heights: Hollywood Sign Built and Illuminated November-December 1923

The Hollywoodland Sign, in a photo published in the Los Angeles Evening Herald, Dec. 8, 1923. Originally constructed as a publicity gimmick and branding symbol to help generate sales for a real estate development, the Hollywood Sign is now a … Continue reading

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Mary Mallory / Hollywood Heights: Hollywoodland Sign Premieres November 1923

Jan. 6, 1924: The Times publishes a photo of an Oakland car that was driven up to the Hollywood sign. Note: Here’s a post from November 2013 for those who wrongly assume that the Hollywood sign was unveiled on July … Continue reading

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Mary Mallory / Hollywood Heights: Hollywoodland’s First House

  2716 Woodhaven Drive as shown in a Studebaker promotional brochure, courtesy of Steve Vaught’s Paradise Leased blog.   On March 31, 1923, publicists trumpeted the news that a great sub development known as Hollywoodland had begun operation at the … Continue reading

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Mary Mallory / Hollywood Heights: Hollywoodland Sign Arises November 1923

When I began researching and writing my Arcadia Publishing book “Hollywoodland” almost five years ago, standard gossip stated that developers constructed the giant Hollywoodland sign in July 1923 as a billboard promoting the development, all with no documentation or backup. … Continue reading

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Mary Mallory / Hollywood Heights: Hollywoodland Riding Stable First of Its Kind in Los Angeles

When it announced its opening for business on March 31, 1923, the Hollywoodland real estate development promised quality homes, upscale amenities now considered de rigueur in gated communities, and beautiful surroundings to discerning homebuyers. The first to construct a business … Continue reading

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Mary Mallory / Hollywood Heights: Hollywoodland Sign Premieres November 1923

Jan. 6, 1924: The Times publishes a photo of an Oakland car that was driven up to the Hollywood sign. Note: Here’s a post from November 2013 for those who wrongly assume that the Hollywood sign was unveiled on July … Continue reading

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Mary Pickford Warns Aspiring Actresses: Bring Your Mothers!

Dec. 4, 1923: Los Angeles celebrates Mary Pickford Day with an appearance by the silent screen star, her mother, Charlotte, and her husband,  Douglas Fairbanks, before a crowd of fans (mostly women, The Times noted) at Pershing Square. Speaking to … Continue reading

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