Note: This is an encore post from 2008.

You may remember yesterday that Schlitz declared beer a health drink. And I’ve noted elsewhere that brewers marketed beer as “liquid bread” (a mere 3 1/2 percent alcohol). But calling whiskey a health tonic is new to me. Do you think this fooled temperance workers for even a minute? Probably not.

And here’s an ad for “liquid bread” from 1897, in case you thought I was exaggerating:

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