March 15, 1941: Tom Treanor writes about two articles on Los Angeles, one in Fortune magazine and the other in Western Advertising, by Ramsey Oppenheim.

Treanor says: “In trying to interpret Los Angeles, Mr. Oppenheim goes into an extensive analysis of our basic physical advantages to which is added something he calls the Los Angeles spirit, which is such a complicated, peculiar, individualistic thing that it defies summary here.

“Without being able to describe it, we all have a vague notion of what it is, and whatever it is, we can thank whatever powers may be that we have it. In half a century or less it probably will make us the greatest city in the world.”

I hear the Hays office will slap the wrist of the movie mag that printed a captious caption under a Bette Davis-Mary Astor photo, Jimmie Fidler says.