July 31, 1958

1958_0731_toyopet

A car made in … Japan? Built by some outfit called Toy-o-ta? You can’t be serious. Hm. "33 m.p.g." I wonder what that means. Email me

About lmharnisch

I am retired from the Los Angeles Times
This entry was posted in Freeways, Front Pages, Transportation and tagged , , , , . Bookmark the permalink.

3 Responses to July 31, 1958

  1. The first ad campaign for Toyota I remember was in Hawaii, around 1968. Here is the tag line still reverberating in my admittedly addled brain:
    “Toyota is a name you can’t remember, Toyota is a car you can’t forget”.
    We learned to remember the name, as Japan’s eye to quality eclipsed the planned obsolescence of the American industry it first emulated.

    Like

  2. R. KOCH says:

    Cute car. I have never heard of it.

    Like

  3. cody mccall says:

    I wonder if appealing to the ‘thinking man’ sold any of these: for, as we all know, we buy cars based on emotion, the shallower the better.

    Like

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