Dec. 27, 1932
The Times said that by 9 a.m., tens of hundreds of newsies had arrived
at City Hall for the trip to the Ambassador. "Twenty-five cars provided
by the Los Angeles Street Railway took them to the auditorium," The
Times said. "They made a regular Yellow Car parade down Spring Street
and out 9th with about every occupant yelling along the way."
"They raised the roof of Ambassador Auditorium," The Times said, "their
joyous enthusiasm finding expression at times in sailing paper plates
through the air and even in an occasional byplay of fists. Two bands
provided music but at times it could not be heard."
Mayor Porter helped take tickets and the prominent guests included Judges Roth and Taplin, both former newsboys.
Entertainment was provided by the Police Band, James Moreno’s Hollywood
Carolers and Jack Smaltz, the singing waiter of the B.B.B. Cellar Cafe.
In addition, there was "William Borsage with his power-driven accordion," The Times said.
Attorney Isadore Gralla, a former newsboy, loaded his car with food and took it to the young vendors who were unable to leave their corners, The Times said. Other leftover food was given to the Salvation Army, Midnight Mission, St. Joseph’s Church and the Rev. Ethel Duncan.
Bonus fact: Ray Bradbury used to sell newspapers at the corner of Norton and Olympic.