I found this program from "The Drunkard" in a scrapbook that I bought years ago and rediscovered while unpacking a box of books today. "The Drunkard" was one of the most popular and long-running plays ever staged in Los Angeles. This particular program dates from the middle of 1934.

      

n the summer of 1933, expecting nothing but a brief run and modest
ticket sales, two theater people from Carmel, Preston Shobe and Galt
Bell, hatched the idea of staging P.T. Barnum’s 1843 artifact of the
temperance movement, “The Drunkard” by W.H. Smith. In keeping with the
“meller drammer” atmosphere, the producers removed the theater seats
and installed tables so the audience could drink beer and eat a buffet
meal while hissing the villain, cheering the hero and singing "There Is
a Tavern in the Town."

The men had more ambitious plans for the
theater, including historic Italian plays and a Russian version of
“Uncle Tom’s Cabin” recast as anti-capitalist propaganda. But for
reasons none of them understood, “The Drunkard,” which opened July 6,
1933, kept drawing huge audiences and was selling out weeks in advance.

Strangest of all, people kept coming back to see the play, so
that the producers abandoned the rest of the season. And not just
regular theatergoers but movie stars, like Boris Karloff (who suggested
old-time songs to be performed during the olios), Mary Pickford and
John Barrymore.

W.C. Fields adored the play so much that he
not only saw more than 30 performances, but he also built the 1934 film
“The Old-Fashioned Way” around a production of “The Drunkard,” taking
the role of Squire Cribbs and using many members of the Los Angeles
cast. (That’s Jan Duggan “The Bowery Nightingale” with a ping-pong ball
in her mouth getting whacked by Fields with a ping-pong paddle in “You
Can’t Cheat an Honest Man.”)

To everyone’s amazement, the play
kept running week after week. The production marked its first year. And
then another. Some cast members left for road shows of “The Drunkard.”
Understudies took on leading roles and became stars of the show. As the
years passed, actors who began as children outgrew their roles and had
to retire. By 1940, there had been 16 weddings among the cast members.

On
an unpainted cupboard in the women’s dressing room, someone tracked the
number of performances and various historic events. On the night of the
2,245th performance, Hitler invaded Poland. On the 3,088th performance,
the Japanese attacked Pearl Harbor. Through the war years, the Theatre
Mart staged special shows for men and women in uniform. By its 7,085th
performance on July 6, 1952, “The Drunkard” had been seen by more than
2 million people.

Finally, the Fire Department cut back on the
size of the audience allowed per show from 340 to 260 and the play was
no longer financially viable. On Oct. 17, 1959, “The Drunkard” closed
with 9,477 performances.

Neely Edwards, 76, who had been in
the show since Christmas Eve 1933, said: “I was getting kinda tired
anyhow. I can stay home now and relax for a while. Something usually
comes along.”

In 1960, the theater where millions had booed and
cheered the story of temptation and triumph over the evils of Demon Rum
became the headquarters of Los Angeles Press Club.