The title of the Max Fleischer cartoon of Rudolph the Red-Nosed Reindeer (1948)
Many beloved Christmas-themed movies and songs bring out the holiday spirit in audiences and listeners, highlighting fun-filled, family and friendly times sharing generosity, kindness, and joy, the true gifts of a holiday supposed to honor the birth of baby Jesus. Several, instead, grew out of money-making, advertising opportunities for companies or even parades, like “Here Comes Santa Claus” from the Hollywood Christmas Parade, “How the Grinch Stole Christmas,” and even “Frosty the Snowman.” Another well-loved holiday song, “Rudolph the Red-Nosed Reindeer,” the story of “an ugly duckling who made good,” developed as advertising for Montgomery Ward reaching out to families and children in 1938.
While doing fine in the late 1930s, department store Montgomery Ward looked to amp up their Christmas shopping in 1939, hoping to increase sales by doing more than just their regular holiday booklet with something of higher value. They hired author Robert L. May to draft a child-sized fairy tale, one that became the story of an awkward, out-of-place reindeer and how he saves the day for Santa and Christmas. Thus, “Rudolph the Red-Nosed Reindeer” was born. Continue reading →