“What Happened to Mary” courtesy of Mary Mallory.
Note: This is an encore post from 2014.
Distinct and beautiful advertising often sells products better than the actual item, its story or its usefulness. Early film, music and book publishing companies quickly realized the value of beautiful hand-drawn illustrations to attract consumer interest and purchase. Colorful lithographic posters, handbills, trade paper and sheet music enticed the public to attend mass entertainment, patronize restaurants or buy music. Finding ways to combine two or more industries in one medium would exponentially grow business as well.
In publicizing their new 1912 serialized film series, “What Happened to Mary,” the Edison Film Company introduced the idea of combining forces with other media or business companies to more efficiently and cheaply grow audiences for their products. This radical idea led the way to what is now an everyday practice for selling tent-pole films, major television series, blockbuster books, mega music albums or popular Broadway shows to American consumers.
Growing out of Thomas Edison’s early film experiments in the 1890s, the Edison Manufacturing Company ranked as one of the major moviemaking concerns in the late 1900s-early 1910s. Such stars as Charles Ogle, Marc McDermott, Viola Dana and Mary Fuller regularly appeared in their moving pictures.
Mary Mallory’s “Hollywoodland: Tales Lost and Found” is available for the Kindle.
The penalty for firing an antique broomhandle Mauser with shoulder stock: You get shot and lose one of your loafers.
Let us try to understand a weird incident that took place a few days ago at International Airport.
Confidential File
I try. Believe me, I try.
August 10, 1958: Ernie Bushmiller’s “Nancy,” in which Nancy and Sluggo unravel a mystery.
Building contractor Robert Beryle regarded the 762-foot Broadway tunnel, excavated in 1901 through Fort Moore Hill, as his masterpiece. Another crew was building the 1,045-foot 3rd Street tunnel at the same time and an informal competition developed between the two to see which would be finished first.
August 9, 1960: Buck Rogers: Caltechium is the ultimate weapon!
Oooh! “Fatty” is a headline word!
Mushroom Trouble
Confidential File
The Times runs a picture page, taking stock of changes since the end of the war. In Nijmegen, Holland, townspeople adopt the graves of men from the 101st and 82nd Airborne Divisions who died taking Nijmegen Bridge.
ladailymirror.com 