
Christmas Tree Lane in a vintage postcard, courtesy of Mary Mallory.
Note: This is an encore post from 2012.
Nothing says Christmas like the sight of beautiful outdoor twinkling lights lending a bit of romanticism and happiness to the holiday season. Homes and businesses spiffily decorate themselves. Cities light up parks and outdoor trees. The granddaddy celebration of them all is Altadena’s Christmas Tree Lane, the oldest and largest celebration of its kind in the world.
Merchants thought up ways of drumming up business during the Christmas season even in the 1920s. Pasadena merchant Fred Nash conceived of the idea of lighting outdoor fir trees in December to lure business to his store, drawing the support of his community organization, the Kiwanis. As the Los Angeles Times reported on Dec. 4, 1920, “Santa Rosa Ave., Altadena, will be a lane of illuminated Christmas trees during the holidays. Following out a plan proposed some weeks ago, the beautiful deodar trees on that street will be festooned with colored lights and trimmings, the Kiwanis Club having voted to share the expense with the city.” Only about a quarter of the trees were lit that year for its inaugural season.
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