As if you didn’t already know the truth about Amazon’s “reviews.”
Author Tony Horwitz writes in the New York Times.
Except there didn’t seem to be a “team,” just an outside publicist who was busy on other jobs. She circulated a hasty press release and wrote a glowing review of “Boom” on Amazon, the main retailer of Byliner titles. Byliner urged me to “game the system” by soliciting more such “reviews” from friends and relatives, and issued a few tweets touting “Boom.” Then silence.
I’m shocked! Shocked! to know that Amazon reviews are bogus.
And if you want to pick up a little pocket money, you can write them too!