April 15, 1944
Some quotations from the Motion Picture Herald, including this about “Princess O’Rourke.”
I played this fine picture on Sunday-Monday to just fair business and had more raves about it than anything I played in years. Maybe it was the title that kept them away. I really exploit my pictures, using four weekly newspapers, 100 tack cards and 1,000 heralds; plus a public address system. If the preview had a hillbilly chirping “Coming Round the Mountain” or something, maybe that would have got them. My patrons like corn, green, ripe, in muffins, cans or jugs, and I simply have got to give it to them and that’s what they are going to get from now on. This picture business is getting me, or has it got me?
ladailymirror.com 