This 1917 postcard from Mullen & Bluett advertising Straw Hat Day has been listed on EBay. For many years, menswear stores in Los Angeles promoted Straw Hat Day or Straw Hat Week at the beginning of summer. And, of course, they promoted Felt Hat Week in the fall.
Bidding on this postcard starts at $9.95.
ladailymirror.com 
Isn’t the font just gorgeous? Even that was graphic much more elegant than it is now.
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Also, Hamburger’s Department Store had a film theatre in it as early as the early 1900s.
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@Mary: I’m fairly sure I wrote about the theater at Hamburger’s but I can’t recall in which blog, the 1947project or at latimes.com
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I wear my straw hat at car shows all the time.
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