Matt Weinstock — Sept. 12, 1959

Posted on September 12, 2009 by lmharnisch
 
Sept. 12, 1959, Matt Weinstock

"There are a million definitions of public relations. From my own experience in the business, I have found it to be the craft of arranging the truth so that people will like you. Public relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms. Public relations almost invariably involve altering the truth in a nice way, if only by withholding unpleasant news. The PR man may tell the truth and nothing but the truth, but he seldom aims at telling the whole truth. If you were concerned with the unvarnished truth, you wouldn't need a public relations man at all."

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About lmharnisch

I am retired from the Los Angeles Times
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