March 17, 1958

KABC Airwatch

Above, the brainstorm of John Pace, general manager of KABC-AM (790), "Airwatch" was announced Dec. 30, 1957. Below, Times writer Walter Ames goes along with Max Schumacher and Donn Reed for a jaunt above Los Angeles’ freeways.

Quote of the day: "Both Reed and Schumacher confess that after flying over the freeways for the past two months they are terrified to come down out of the air and brave automobile traffic. Both drive roundabout routes to get home rather than traverse the freeways."

March 17, 1958

March 17, 1958

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Update: Capt. Max & Donn Reed later went to work for KMPC.  Dick Whittinghill,
the morning DJ on KMPC, used to refer to Capt. Max as flying his  "infuriated
palm tree."  Tragically, in the late ’60s, Capt Max collided with an LAPD
helicopter over the Elysian Park area, I believe it was.  He and 2 LAPD Officers
were killed.

Duane Laible

 

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About lmharnisch

I am retired from the Los Angeles Times
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