Tag Archives: publicity

Mary Mallory / Hollywood Heights: Pressbooks to Sell Movies

Posted on February 5, 2018 by lmharnisch

Note: This is an encore post from 2013. From the beginning of the motion picture industry, film companies devised all types of advertising to entice consumers to buy movie tickets. Posters, lobby cards and window displays, glass slides, sheet music … Continue reading →

Posted in Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , | 1 Comment

Mary Mallory / Hollywood Heights: Pressbooks to Sell Movies

Posted on January 28, 2013 by lmharnisch

From the beginning of the motion picture industry, film companies devised all types of advertising to entice consumers to buy movie tickets. Posters, lobby cards and window displays, glass slides, sheet music and photographs could be employed by exhibitors to … Continue reading →

Posted in Film, Hollywood, Hollywood Heights, Mary Mallory | Tagged , , , , | 4 Comments