
An ad for Hollywoodland, October 1923.
Note: This is an encore post from 2022.
On March 31, 1923, owners of a new hillside development in the Hollywood Hills called Hollywoodland announced the opening of their elaborate new tract in stories run in Los Angeles and Hollywood newspapers. For all the syndicate partners, it represented the pinnacle of their real estate careers in hyperbole as well as class, the first tract to sell a lifestyle of glamour and success. Hollywoodland would be as much about selling ambition and making it as it would be in promoting a humble family home location.
Hollywoodland perfectly encapsulated the lives and careers of its five owners, men who had risen from modest means to achieve wealth and power. Savvy in real estate and business promotion, all were as shrewd in crafting career personas to build their empires. Behind the scenes, these dreamers and schemers plotted their rise up the ladders of success, achieving renown and respect from other hard-nosed businessmen.
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