The Times Gets an Emergency Makeover

Posted on October 15, 2010 by lmharnisch

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The Times Page 1 nameplate on Sept. 15, 1910, before the bombing.

Oct. 15, 1910, Nameplate

Oct. 15, 1910, Nameplate
The Times nameplate, Oct. 15, 1910, after the bombing  

  
   
Sept. 15, 1910, Part II
Part II, Sept. 15, 1910, before the bombing.

Oct. 15, 1910, Part II
Part II, Oct. 15, 1910, after the bombing. 

  

Oct. 15, 1910: I pulled up an Oct. 15 issue of the paper and immediately noticed the new headline font. The Times was being published at its auxiliary plant in what is now Chinatown but had to buy all new cases of type. Notice that an artist re-created the Page 1 nameplate and simplified the Part II nameplate.

In 1913, The Times will again alter the nameplate to show the destruction of the old building and add the new building.

 

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Above, a sample of headline and body type on Sept. 15, 1910, before the bombing. At right, a headline and body type on Oct. 15, 1910, after the bombing. 

 Oct. 15, 1910, Letter
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About lmharnisch

I am retired from the Los Angeles Times
This entry was posted in 1910 L.A. Times bombing, art and artists. Bookmark the permalink.

2 Responses to The Times Gets an Emergency Makeover

  1. Steve Moshlak's avatar Steve Moshlak says:
    October 15, 2010 at 9:17 am

    Back in the day, we used to call them “Mastheads,” not “nameplates.”

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  2. lrh's avatar lrh says:
    October 15, 2010 at 9:22 am

    We recently had the same debate over “masthead” vs. “nameplate” and decided that “nameplate” was the preferred term. The “masthead” is the box on the editorial page listing the newspaper executives.
    –lrh

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