July 20, 1960: For the longest time I’ve been thinking that I have ignored the bridge fans among the Daily Mirror's readers. Here’s a syndicated column by Alfred Sheinwold (d. 1997), which debuted in The Times in 1958.

Sheinwold's columns weren't The Times’ first feature on bridge. A little digging in ProQuest reveals a series in 1922 on auction bridge, a 1927 introduction to contract bridge and a 1930s bridge column by Milton C. Work. 

Oct. 1, 1922: The rudiments of auction bridge.

Feb. 7, 1927: How to play the new contract bridge.

Aug. 11, 1932: A bridge column by Milton C. Work.