(Press Release) "England has its Angry Young Men, modern-day Bohemia has its Beat Generation and Frank Sinatra has his ever-swingin' Clan.

"Now emerging as a totally new sociological force in the Far West is a virile group known as HOLLYWOOD'S HEARTY YOUNG MEN.

"These
are the outdoor-minded young male actors in Hollywood with
plus-positive psyches who prefer action and coconut juice to brooding
and alcohol.

"High lama among HOLLYWOOD'S HEARTY YOUNG MEN is
Gardner McKay. Leader McKay is an athletic 27-year-old bachelor who
combines his stout-heartedness with a good dose of intellectual curiosity. McKay a muscular (195 lb.) giant (6'5") is the ABC-TV star of James A. Michener's 'Adventures in Paradise,' which debuts in the fall.

"When not acting, HOLLYWOOD'S HEARTY YOUNG MEN can be found sporting it up on the beaches of Malibu, the surf off Baja California, the mountains of the High Sierras or the parks and gyms in Beverly Hills.

"They regularly engage each other in such participation sports as:

"Basketball, baseball, boxing, judo, handball, polo, outrigger racing, surfboarding, snow and water skiing, sportscar racing, skin diving, fishing and hunting.

"McKay
is their leader because he's the guy who organizes the teams, calling
all available HEARTIES bright and early on Sunday mornings for football
or basketball.

"In addition to McKay, HOLLYWOOD'S HEARTY YOUNG
MEN include Don Murray, Paul Newman, John Kerr, Robert Loggia, Clint
Walker, Hugh O'Brian, Steve McQueen, Ty Hardin, John Gavin, Roger Moore, Van Williams and others.

"With
one or another of his Hearty Young pals, McKay races catamarans,
skippers schooners for charter and hunts wild boar on Catalina Island.
McKay also boxes, wrestles and plays touch football regularly . . .
McKay's crowd dons tennis shoes and T-shirts only in the interest of
the sport.

"Some of HOLLYWOOD'S HEARTY YOUNG MEN have never seen
the inside of a night club." (signed) Publicity Department, ABC-TV,
Hollywood.

    —In those sweaty T-shirts, who'd let 'em in?