Maloof says: "When you pin it right down, a sense of what's right and what isn't is inside a person. A designer may be taught about dynamics, and interest, and scale. But there is only one sure way to learn to tell beauty from ugliness. Look at a great many things — ugly and beautiful, artistic and useful, always analyzing what qualities they have that give them their appeal. In the words of my 4year-old daughter: 'Take a picture with your eyes.' "