"For
some years I have been an interested follower of the motion pictures,
theater, radio and television. Throughout these years I have known and
loved many able performers and talented entertainers.

"Now I am forced to decide that I cannot watch television nor listen to the radio any longer.

"I have reached a position in which I simply cannot longer endure the Bufferin, the Anacin, The Man Who Thinks for Himself, nor The Dog Who Owns a Ford.

"Among
many millions, this outrageous insult to one's intelligence, this
mockery known as commercials, until I know I shall go berserk if I
should continue as a viewerin the future.

"To avoid going mad as a hatter I must bid you and your colleagues adieu.

"Please do not consider me a sort of demented crank or neurotic malcontent.

"I
am reasonably normal in my views and have neither ax to grind nor
political or commercial position to maintain nor to sustain me.

"I
simply feel that if I must be subjected to any more stomach pills or
cleansing products with such tyrannous emphasis, I shall uncontrollably
smash my television set with the heaviest piece of furniture available
which I can lift."

(signed) Robert W. Findlater, 3036 Shrine Place, L.A.

–Don't throw just any piece of furniture. Throw a Riviera Convertible Sofa. They sponsor me.