Paul V. Coates — Confidential File, May 2, 1959

Posted on May 2, 2009 by lmharnisch

CONFIDENTIAL FILE

Mash Notes and Comments

Paul_coates(Press
Release) "With so many people planning June weddings, a man who has
helped arrange over 15,000 weddings during his career, Robert D.
Howard, Hotel Edison executive, has compiled a list of 10 tips.

"They include the most common errors made by prospective brides from his experience of dealing with them:

"1 – Don't attempt formal wedding ceremony without a rehearsal a few days before.

"2 – Don't try to hold reception between the hours of 4 and 7. The dress problem is too complex.

"3 – Don't send out RSVP invitations until six weeks before the wedding.

"4
– Don't have a member of the family propose a toast to the bride and
groom until the waiters have served the cocktails or wine.

May 2, 1959, Rape "5 – Don't serve hors d'oeuvres that are messy to the fingers.

"6 – Don't permit cocktail hour to be longer than one hour.

"7 – Don't plan a smorgasbord if you are entertaining more than 100 persons.

"8 – Don't attempt to seat a large party with place cards. Have a seating list.

"9 – Don't place the members of his family on one side of the room separated from your family on the opposite side.

"10 – Don't remain until the conclusion of the party — quietly steal away."

(signed) Sy Preston, Public Relations, New York City.

-And then what?

::

"Dear Paul:

"You
are cordially invited to a 'Fiesta de Periodistas' (Press Party en
ingles) to be held Tuesday, May 5, from 5:30 p.m. to ???? at the exotic
new Caso Escobar, 13321 Moorpark in Sherman Oaks.

May 2, 1959, JFK "This new Mexican restaurant is simply fabulous! You'll think you're in a tropical Aztec cave somewhere south of Acapulco!

"The
gurgling water fountains, the bar, the jutting volcanic rock, the
tropical Mexican raincoats, the fantastic pink and blue lights, the
Bull Room with its painting of Lady Godiva (a female nude)…"

(signed) Vance Graham, 13321 Moorpark St., Sherman Oaks.

-Rumor monger!

::

"Paul, now you've heard everything!

"For
the first time, there's a perfume in an entire line of new women's shoe
polish called Lady Esquire. There's a different scent for each type of
shoe material. They each create a different mood for the wearer. There
are five different scents.

"In the polish for fine suedes there is a floral composition of jasmine and lilac mindful of a sophisticated garden.

"An
oak-moss aroma that imparts sylvan character reminiscent of the
outdoors dominates the scent in the product for cork and buck footwear.

May 2, 1959, Mystery "The
polish intended for the car of smooth leathers is fragrant with the
scent of bergamot from Italy and bois rose from Brazil. The polish to
spray patent leather smells of garden flowers and herbs. Then there's a
French lavender scent for delicate shoe fabrics.

"Under separate
cover we are sending you a sample of Lady Esquire for your wife, and we
bet this is the first time that anyone has ever sent you perfumed shoe
polish for your spouse!"

(signed) Carl Erbe Associates, New York.

–Give her that, and the next thing you know she'll want shoes.

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About lmharnisch

I am retired from the Los Angeles Times
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