Nuestro Pueblo — February 6, 1939

1939_0206_nuestro


1959_0412_chevrolets

Citizens Chevrolet, 2030 Colorado Blvd.
I was pleased to find a little documentation of this method of advertising. I first heard about it when I interviewed Walter H. "Tim" Leimert Jr., who said his father did the same thing to advertise Leimert Park in the late 1920s.

Although "Nuestro Pueblo" reporter Joe Seewerker doesn’t give the exact address, Charles Owens’ artwork tips us off. Notice that the "feathers" of the arrow say "Wynn Chev…." I originally thought this said Wynn Chevron, but it actually said Wynn Chevrolet, which was located at 2030 Colorado Blvd.

At left, this 1959 Chevy Impala has: A radio! An oil filter! Tinted glass! A heater! White sidewall tires! Powerglide! Fully loaded for $19,325.98 USD 2007.



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About lmharnisch

I am retired from the Los Angeles Times
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