In one segment of the survey, I asked readers what other websites they visited. Interestingly enough, the Los Angeles Times was the top website, followed by IMDB, the New York Times, Wikipedia (ahem), L.A. Observed, Curbed L.A., the Daily Beast, L.A. Weekly, L.A. Morgue Files, She Blogged by Night, LAist, Franklin Avenue, Dodger Thoughts, Nitrateville, Self-Styled Siren and the Fedora Lounge.
I neglected to ask about the SkyscraperCity blog, which sends some traffic my way.
One of the most significant (and gratifying) findings is this one:
The vast majority of the audience is longtime readers, more than three years, back to when the Daily Mirror was at latimes.com. This is good, but notice how few new readers are being added: just 13 readers in the last year (I see that I could have worded that question more clearly).
These results reflect the long-term nature of the readers.
Most visit every day….
And they stay on the blog for a long while, according to the survey. When I was doing the Daily Mirror at latimes.com, the average visit for the blog was six minutes. In case you don’t know, that is an eternity on the Web.
If I were in business and the Daily Mirror were a regular newspaper, these results would be cause for concern: I have a large bloc of longtime, loyal readers, which is great. But I’m not adding anyone. And of course, that’s the problem not just of newspapers, but symphony orchestras and opera companies and any other nonprofit with a graying audience.
This is a pet project and I don’t need to run membership drives or make cold calls. But it would be nice to attract some newer readers.
To be continued.