Our Decadent Era!

July 3, 1913, Fashions
The latest in women’s apparel at Hale’s Good Goods, 541, 543, 545  S. Broadway. Young women, you are slaves to fashion!

541 S. Broadway
541-545 S. Broadway via Google Street View.


July 3, 1913: A rabid dog runs through the streets of Tucson, biting four children and a man. “Police rounded up every dog in town suspected of having been bitten by the mad animal and drowned them,” The Times says.

J.A. Flicher, Sacramento’s finance commissioner, is finally able to say the word “damn” because the city’s only woman commissioner,  Mrs. A.J. Johnston, had completed her term, having been defeated for reelection.

Dr. Calvin S. White, secretary of the state Board of Health, bemoans the decadence of society.

“One of the principal causes of unhappiness,” White says, is “the foolish fashion in which women now bedeck their bodies.”

One cause of our moral decay is that the good, solid home life of the old days has been abandoned.  “Now, after the dinner, instead of gathering around the table, the sons and daughters go out for the night, and very probably, the parents go out also,” White says.

White also cites: “the desire of girls for the so-called ‘good time,’ which, interpreted by them, means dress, dinners, late hours and amusements which surround them with temptations.

“There are a hundred temptations today besetting boys and girls to one that existed 25 years ago,” White says. “The old-fashioned home life is gone.”

Also to blame: “craving for excitement, suggestive plays, billboard displays and other similar temptations.” Oh yes, and people are reading cheap dime novels instead of “good, clean stories of other days.”

July 3, 1913, Mad Dog

July 3, 1913, Damn

July 3, 1913, Our wayward generation

July 3, 1913, Our wayward times

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About lmharnisch

I work at the Los Angeles Times
This entry was posted in 1913, Animals, Fashion and tagged , , , . Bookmark the permalink.

5 Responses to Our Decadent Era!

  1. Rotter says:

    Billboard displays did me in.

  2. Cal and Lulu says:

    We have been complaining about these same issues for some time now! When Grandma, who was born in 1850, got really really mad, she would resort to saying the word “damn” We never saw her sporting a thong, or for that matter we can’t even imagine such a thing, or, for that matter, neither would she. We bought 3 (small) boxes of Bisquick yeterday at Ralph’s Mkt. for $15.00, (Wha?) Grandma would really have had a problem with that one. And of course, no one today would treat a dog like like a “dog.” That’s a good thing. Of course, we live in the virtual world of “www.dogicity.net” where we complain, satirically, about everything.

  3. Cal and Lulu says:

    By the way, in 1950, we used to get dressed up, (sport coat and tie) to go to downtown L.A. on the streetcar, to shop at, by then, ” The Broadway-Hale” Department Store. The Broadway, as we called by that time, was founded by Arthur Lett, who also was the founder of Westwood Villiage. His son in-law, was Janss. Arthur retired comfortably in a little house he built in Holmby Hills known today as the “Playboy Mansion”

  4. Eve says:

    Omigod, I read too fast and thought it said, “Police rounded up every child in town suspected of having been bitten by the mad animal and drowned them.”

  5. Benito says:

    n 1920s Virginia when a suspected rabid dog was caught, its head was cut off and boxed, then sent to Roanoke for testing. Yuck, but the medical treatment for a person with rabies (a series of painful injections into the stomach) was almost as brutal. Source? My dad, a Virginia Tech grad. PS Saloons and brothels did good business long before this article was published. Just ask Miss Kitty!

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