Mary Mallory / Hollywood Heights: Pickford Headlines 1933 Rose Parade

Mary Pickford
Photo: Mary Pickford in the 1933 Rose Parade. Credit: Courtesy of Mary Mallory


Tomorrow sees the 124th annual Tournament of Roses Parade in Pasadena,  welcoming the new year with magnificent garlands of fresh flowers. It also acts as the 80th anniversary of Mary Pickford serving as the first female grand marshal of the parade.

Begun by the Valley Hunt Club in 1890, the Rose Parade saluted the area’s wonderful weather and flowering paradise.Soon, the Tournament of Roses Assn. took over what they now call “America’s New Year Celebration, greeting the world on the first day of the year… .”

Rose Parade Float

Photo: A Rose Parade float. Credit: Courtesy of Mary Mallory.


Club presidents chose honorary grand marshals to fit the theme of each year’s parade, usually either past presidents or important civic, cultural and military leaders. This process helped promote the theme, lent prestige and honor to the festivities, and helped publicize the event.

California Gov. James Rolph acted as grand marshal in 1930, retired Maj. Gen. Charles Stewart Farnsworth, an Altadena resident, led the 1931 parade, and William May Garland, president of the 10th Olympiad Committee, organizing the 1932 Los Angeles Olympics, served as grand marshal in 1932.

The organizing committee bucked precedent in the winter of 1932 by selecting actress Mary Pickford as the grand marshal for the 1933 Rose Parade, the first woman so honored. The Nov. 30, 1932, Los Angeles Times displayed a photo of Pickford receiving an engraved scroll from Dorothy Edwards, the 1933 tournament queen, as her official formal invitation. Pickford’s honor caused a small uproar among those upset that the organization should honor a woman over a man.

“Although the selection of a woman as grand marshal created somewhat of a sensation due to breaking a precedent of more than two score years’ standing, the choice was characterized as especially fitting. The fairyland theme of the pageant has a youthful quality, a quality that ‘Our Mary’ symbolizes on the screen,” as pointed out by a Tournament official to The Times. The designated theme for 1933 saluted “A Book of Fairy Tales in Flowers,” with the parade occurring Monday, Jan. 2, because Jan. 1 fell on a Sunday.

The Dec. 27 edition of the paper noted that Pickford would occupy a coach drawn by four pure-white horses, and decorated with lavender and shell-pink sweet peas, China lilies, and 5,000 pink roses. She would wear a green orchid satin court gown, over which she would wear an early 1870s period coat made of white velvet with matching jacket, muff and hat.

Her guests for the parade included her husband, actor Douglas Fairbanks, as well as Douglas Fairbanks Jr. and Joan Crawford, Mr. and Mrs. Leslie Howard, Mr. and Mrs. Frank Borzage, Gary Cooper, Countess Dorothy Di Frasso, Elsa Maxwell, and her niece, Gwynne Pickford.

The Jan. 3 Los Angeles Times reported that 15,000 rose blossoms trimmed the carriage, and marveled at how the largest parade crowd in history strained forward to see Mary, the most popular entry. The article also noted how beautiful Pickford appeared, and quoted a female spectator as saying, “Is she always going to be this way?”

Mary’s happiness was extremely short-lived however, with her brother Jack entering the American Hospital in Paris on the same day as the parade, and dying on Jan. 3, 1933. He was only 36 years old.

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About lmharnisch

I work at the Los Angeles Times
This entry was posted in 1933, Film, Hollywood, Hollywood Heights, Mary Mallory, Pasadena and tagged , , , , , , . Bookmark the permalink.

One Response to Mary Mallory / Hollywood Heights: Pickford Headlines 1933 Rose Parade

  1. Charles Seims says:

    In his autobio, Doug Fairbanks writes about this event. He relates that he and Mary drove to the Rose Bowl for the 1933 game in their Rolls Royce. As they got closer to the stadium, traffic became heavy and thick with pedestrians. As this was the bottom of the depression, many in the crowd became hostile and made no secret about their anger and resentment at this conspicuous display of wealth.

    In retrospect, Mary had a nice 1928 Model A Ford and they should have taken that to the game. Her coupe is now in the collection of the National Automobile Museum in Reno.

    Chas Seims

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